During my time at RAPP (part of the DDB group), I had the pleasure of working with one of my favorite brands – Audi. I contributed to two notable press campaigns for the Audi A3 Quattro and the Audi Q5 Quattro S.

Both vehicles were already leading their class, and with the addition of quattro permanent all-wheel drive, they offered an even more impressive driving experience, particularly in wet conditions. This insight was central to our creative approach, resulting in dynamic, meticulously crafted press ads.

I’m especially proud of what we accomplished. Despite having only product shots of the vehicles to work with, we leveraged Photoshop’s magic to enhance the visuals, producing two national press campaigns that exceeded expectations.