With the client already sold on the idea of schoolyard chalk drawings, it was my job to bring the concept to life. The campaign rolled out across a series of press ads and a 60-second TV commercial. The first step was to develop a look and feel inspired by the colourful chalk scribbles born from the imaginations of toddlers. Once that visual direction was approved, we moved on to casting – landing two young toddlers who delivered absolute gold on set.

The result? A delighted client, a strong uplift in sales, and industry recognition at the prestigious Australian Healthcare Prime Awards.