As a new business initiative, Grey Advertising wanted Diageo’s head of marketing, John Green, to experience first-hand how they could present Diageo’s brands in a new light – literally.

We designed and produced a one-of-a-kind lamp, made from melted-down bottles of Diageo’s key brands – Smirnoff, Johnnie Walker, Bundy, Bailey’s and Tanqueray.

The lamp was hand delivered to Mr Green with a note that invited him to visit hellojohngreen.com.au – a site that featured a personal video of introduction from the MD, more information about the agency and a ‘making of’ video of the lamp.