As Creative Lead on the Optus CRM business, I helped reposition the brand from a mobile plan provider to a broader home entertainment offering, while developing initiatives to re-engage customers through Optus Perks.

Optus needed to rethink how they communicated with their existing customers using data and insights previously unused to such a degree and to explore new innovative channels such as messaging bots – all with a mobile-first approach.

Optus’ NPS increased and had a higher score than Telstra. Happy customers, happy client and a happy Studio.